Designing a collection always begins with a feeling.
For Winter 2026, I kept coming back to this idea of grounding — of slowing down, softening, and finding quiet strength in the everyday. The season felt like an invitation to return to self. To create space. To dress with intention. And that became the foundation for the collection.
The Process Behind the Pieces
The Winter 2026 collection started months ago — long before the first sample was made. It began with textures, references, and moments I wanted to translate into wearable form. I was drawn to structured softness: clean lines balanced by relaxed tailoring, tactile finishes that feel both elevated and comforting.
I spent time in our studio with fabric swatches laid out across the floor, sketchbook open, exploring combinations that felt timeless yet tactile — pieces you want to live in. The process is never rushed. There’s a lot of refining, holding back, letting ideas breathe.
I asked myself — what do I want women to feel when they put this on? The answer was clear: confident, but not constrained. Polished, but never overdone. Like themselves.
Fitting Real Life
Each silhouette was designed with movement in mind — pieces that carry you through the rhythm of your day. From morning coffee runs to meetings, to moments at home or out in the world, I wanted these pieces to hold space for both comfort and expression.
You'll find tonal layering, wool blends with structure and drape, and silhouettes that feel familiar — reimagined to suit now. Every seam, fabric, and detail is considered to ensure it doesn’t just look beautiful, but feels effortless to wear.
An Invitation Behind the Scenes
As we prepare to launch, I’m excited to bring you behind the scenes — into the fittings, the refining, the moments of pause where we ask, does this feel right? Because that's how every SELFE piece is made — not for a moment, but for your real life.
Winter 2026 is coming soon. And I can't wait to share it with you.
— Alanna
Founder & Designer, SELFE