ABOUT

I’m Alanna Camilleri, the founder of Selfe Studios. Established in 2019, Selfe Studios is a ready-to-wear womenswear brand committed to conscious design and sustainable practices. Born from a desire to craft clothing that not only looks good but feels good — because confidence starts with how you feel in what you wear.

My journey into motherhood changed everything. As a mum of two and someone running a small business, my days are full, unpredictable, and constantly moving. In the midst of it all, I found myself reaching for the same pieces — effortless yet refined, comfortable but never compromising on style. I realised that what I wore had a direct impact on my mindset. When I felt good in what I was wearing, I felt more confident, more capable, more like myself.

And that’s the Selfe Studios ethos — creating elevated essentials designed to move with you, giving you confidence for whatever your day holds. We create garments that are appreciated for their timeless design, sculpted fit, and beautiful artistry —pieces that stand the test of time working back with every collection, ensuring a cohesive and versatile wardrobe that evolves with you. Whether you’re navigating work, motherhood, or everything in between, these are the pieces you’ll come back to, time and time again.