Established in 2019, Selfe Studios is a ready-to-wear, luxury lifestyle brand. Founded with one clear objective; respond to a need to slow down the fashion cycle.

With fast fashion on the rise, Sydney based designer Alanna grew uneasy about brands who weren’t willing or ready to ‘make things better’. Her commitment to conscious designs, sustainable materials and supporting local craftspeople has powered her to start label, Selfe Studios.

Creating garments that are appreciated for their timeless design, sculptured fit and beautiful artistry, we see value in well-made clothing that passes the test of time. This philosophy is reinforced by releasing new volumes at a slower pace.

We take a considered approach to each individual garment to ensure nothing but perfection. All garments are made with high quality, natural fabrics which are ethically sourced from European mills. Every piece is designed and manufactured in Sydney, allowing us to collaborate with local industry at every stage of the process.