AW26 explores the art of intentional dressing

Refined knitwear, elevated layering pieces and signature silhouettes designed to move effortlessly through everyday life.

Created to be worn on repeat — season after season.

Shop New Arrivals
  • The Amalia Knit
    The Amalia Knit
    The Amalia Knit

    The Amalia Knit

    $350.00
    $350.00
  • The Celeste Tee in Cypress front view
    The Celeste Tee in Cypress side view
    The Celeste Tee in Cypress back view

    The Celeste Tee

    $100.00
    $100.00
  • The Audrey Skirt
    The Audrey Skirt
    The Audrey Skirt
    The Audrey Skirt
    The Audrey Skirt

    The Audrey Skirt

    $300.00
    $300.00
  • The Audrey Skirt
    The Audrey Skirt
    The Audrey Skirt

    The Audrey Skirt

    $300.00
    $300.00
  • The Maya Knit
    The Maya Knit
    The Maya Knit

    The Maya Knit

    $380.00
    $380.00
  • The Maeve Cami
    The Maeve Cami
    The Maeve Cami
    The Maeve Cami
    The Maeve Cami
    The Maeve Cami

    The Maeve Cami

    $220.00
    $220.00
  • The Sawyer Skirt
    The Sawyer Skirt
    The Sawyer Skirt

    The Sawyer Skirt

    $330.00
    $330.00
  • The Maya Knit
    The Maya Knit
    The Maya Knit

    The Maya Knit

    $380.00
    $380.00

The Piece We Are Investing In

The Cora Slip Dress

An elevated foundation for effortless dressing. Designed in a fluid satin silhouette with an understated ease, The Cora Slip Dress is created to be worn on repeat through every season.

Discover The Cora Slip
On Rotation This Winter

Thoughtfully designed essentials to layer, repeat and live in through the cooler season.

Shop Wardrobe Foundations
  • SELFE Sawyer Skirt in Midnight – front view of refined skirt with clean, modern silhouette
    Side view of the SELFE Sawyer Skirt in Midnight – elevated skirt with fluid drape and tailored finish
    Back view of the SELFE Sawyer Skirt in Midnight – minimal skirt with sleek, elegant silhouette

    The Sawyer Skirt

    $330.00
    $330.00
  • SELFE Ida Shirt in White – relaxed cotton shirt with clean modern tailoring
    SELFE Ida Shirt in White – relaxed cotton shirt with clean modern tailoring for elevated everday dressing
    Back view of the SELFE Ida Shirt in White – relaxed cotton shirt with minimal silhouette
    SELFE Ida Shirt in White – front view of relaxed cotton shirt with clean modern silhouette
    Back view of the SELFE Ida Shirt in White – relaxed cotton shirt with minimal tailoring
    SELFE Ida Shirt in White styled with tailored separates – elevated everyday wardrobe essential
    Detail of the SELFE Ida Shirt in White showing lightweight cotton fabric

    The Ida Shirt

    $280.00
    $280.00
  • SELFE Cora Slip Dress – front view of ankle-length slip dress with fluid silhouette and centre-back hem split
    Side view of the SELFE Cora Slip Dress – elegant slip dress that skims the body with fluid drape
    Back view of the SELFE Cora Slip Dress – ankle-length slip dress with refined silhouette and centre-back hem split
    The Cora Slip Dress

    The Cora Slip Dress

    $350.00
    $350.00
  • SELFE Blanche Pant in White – front view of tailored wide-leg pant with clean modern silhouette
    Side view of the SELFE Blanche Pant in White – tailored wide-leg pant with elegant drape
    Back view of the SELFE Blanche Pant in White – tailored pant with minimal, refined fit
    The Blanche Pant
    The Blanche Pant

    The Blanche Pant

    $220.00
    $220.00
  • Audrey Skirt in black satin, front view. A refined satin midi skirt with a fluid, body-skimming silhouette.
    Side view of the Audrey Skirt in black satin, highlighting the sleek silhouette and soft satin drape.
    Back view of the Audrey Skirt in black satin, featuring a clean, minimalist midi silhouette.
    Ghost image front view of the Audrey Skirt in black satin, showcasing the streamlined satin silhouette.
    Ghost image back view of the Audrey Skirt in black satin, highlighting the smooth satin finish and clean back.

    The Audrey Skirt

    $300.00
    $300.00
  • SELFE Adeline Pant in Midnight – front view of tailored wide-leg pant with fluid silhouette
    Side view of the SELFE Adeline Pant in Midnight – tailored wide-leg pant with elegant drape
    Back view of the SELFE Adeline Pant in Midnight – tailored wide-leg pant with clean modern fit
    SELFE Adeline Pant in Midnight – ghost view of tailored wide-leg pant with refined silhouette
    SELFE Adeline Pant in Midnight styled with the Margot Cami – elevated coordinated set

    The Adeline Pant

    $330.00
    $330.00
  • SELFE Celeste Tee in White – front view of refined cotton tee with clean modern silhouette
    Side view of the SELFE Celeste Tee in White – elevated cotton tee with relaxed modern fit
    Back view of the SELFE Celeste Tee in White – classic cotton tee with minimal tailored shape
    Detail of the SELFE Celeste Tee in White showing soft cotton fabric and refined neckline
    SELFE Celeste Tee in White styled with tailored separates – elevated everyday essential in motion
    SELFE Celeste Tee in White – ghost front view of elevated cotton wardrobe essential
    Back ghost view of the SELFE Celeste Tee in White – minimal cotton tee with clean silhouette
    SELFE Celeste Tee in White styled with the Adeline Pant – modern wardrobe foundation

    The Celeste Tee

    $100.00
    $100.00
  • SELFE Amalia Knit in Silver – front view of refined knit top with soft drape and modern silhouette
    Side view of the SELFE Amalia Knit in Silver – lightweight knit with relaxed, modern fit
    Back view of the SELFE Amalia Knit in Silver – minimal knit top with clean, elegant finish
    The Amalia Knit
    The Amalia Knit
    The Amalia Knit
    SELFE Amalia Knit in Silver styled in campaign imagery – elevated knitwear for modern dressing
    The Amalia Knit

    The Amalia Knit

    $350.00
    $350.00
Try SELFE at Home

Discover selected styles through Mirra — allowing you to experience pieces from home before committing to purchase.

DISCOVER MORE
  • SELFE Celeste Tee in White – front view of refined cotton tee with clean modern silhouette
    Side view of the SELFE Celeste Tee in White – elevated cotton tee with relaxed modern fit
    Back view of the SELFE Celeste Tee in White – classic cotton tee with minimal tailored shape
    Detail of the SELFE Celeste Tee in White showing soft cotton fabric and refined neckline
    SELFE Celeste Tee in White styled with tailored separates – elevated everyday essential in motion
    SELFE Celeste Tee in White – ghost front view of elevated cotton wardrobe essential
    Back ghost view of the SELFE Celeste Tee in White – minimal cotton tee with clean silhouette
    SELFE Celeste Tee in White styled with the Adeline Pant – modern wardrobe foundation

    The Celeste Tee

    $100.00
    $100.00
  • Side view of the Blanche Pant in black, highlighting the streamlined silhouette and tailored finish.
    Blanche Pant in black, front view. A refined tailored trouser with a clean, elongated silhouette.
    Back view of the Blanche Pant in black, featuring a clean and minimal tailored shape.
    Ghost image front view of the Blanche Pant in black, showcasing the structured trouser silhouette.
    Ghost image back view of the Blanche Pant in black, highlighting the clean back finish and tailored design.
    The Blanche Pant

    The Blanche Pant

    $220.00
    $220.00
  • SELFE Ida Shirt in White – relaxed cotton shirt with clean modern tailoring
    SELFE Ida Shirt in White – relaxed cotton shirt with clean modern tailoring for elevated everday dressing
    Back view of the SELFE Ida Shirt in White – relaxed cotton shirt with minimal silhouette
    SELFE Ida Shirt in White – front view of relaxed cotton shirt with clean modern silhouette
    Back view of the SELFE Ida Shirt in White – relaxed cotton shirt with minimal tailoring
    SELFE Ida Shirt in White styled with tailored separates – elevated everyday wardrobe essential
    Detail of the SELFE Ida Shirt in White showing lightweight cotton fabric

    The Ida Shirt

    $280.00
    $280.00
  • Audrey Skirt in black satin, front view. A refined satin midi skirt with a fluid, body-skimming silhouette.
    Side view of the Audrey Skirt in black satin, highlighting the sleek silhouette and soft satin drape.
    Back view of the Audrey Skirt in black satin, featuring a clean, minimalist midi silhouette.
    Ghost image front view of the Audrey Skirt in black satin, showcasing the streamlined satin silhouette.
    Ghost image back view of the Audrey Skirt in black satin, highlighting the smooth satin finish and clean back.

    The Audrey Skirt

    $300.00
    $300.00
Real Words. Real Women.

A collection of genuine reflections from women who live with ease, confidence, and intention — the essence of SELFE.

Alanna, Your pieces are so beautifully crafted, beautifully made and wonderful to wear. As an outfit the look is elegant, stylish and oh so understated. Simplicity at its stunning best. All pieces have washed and ironed beautifully after each wearing. Brilliant.

— Netta. M

Shop the Collection

My favourite tee

I have the Celeste Tee in a size 0 and 1 for different looks. My absolute go to tee that looks so great causally but I can also dress up. I absolutely love the fabric, length on my arm and collar.

— Catherine C.

Shop The Celeste Tee

Absolutely love this brand. Pricing does match quality in this case…Beautiful fabrics, beautiful construction of garment, beautiful garment. Loved service and the lovely handwritten note from Alanna.

— Netta. M

Shop the Collection

My new favourite.

I have been on the look for an everyday tee and I have finally found it. A good cotton jersey weight (not thin like most styles out there) and a great shape that I feel comfortable in. Good to tuck in and wear out. I got the white and mocha and hope there's more colours to come! Great work SELFE!

— Marianna

Shop The Celeste Tee