AW26 Drop 1

AW26 Drop 1 introduces refined winter foundations — elevated knitwear, softened tailoring and rich seasonal tones designed to anchor the months ahead.

Crafted for versatility. Designed to be worn on repeat.

Styled For Winter

Designed to layer. Designed to last.

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The Essential Wardrobe

The foundations that anchor every season.

Real Words. Real Women.

A collection of genuine reflections from women who live with ease, confidence, and intention — the essence of SELFE.

Alanna, Your pieces are so beautifully crafted, beautifully made and wonderful to wear. As an outfit the look is elegant, stylish and oh so understated. Simplicity at its stunning best. All pieces have washed and ironed beautifully after each wearing. Brilliant.

— Netta. M

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My favourite tee

I have the Celeste Tee in a size 0 and 1 for different looks. My absolute go to tee that looks so great causally but I can also dress up. I absolutely love the fabric, length on my arm and collar.

Catherine C.

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Absolutely love this brand. Pricing does match quality in this case…Beautiful fabrics, beautiful construction of garment, beautiful garment. Loved service and the lovely handwritten note from Alanna.

— Netta. M

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My new favourite.

I have been on the look for an everyday tee and I have finally found it. A good cotton jersey weight (not thin like most styles out there) and a great shape that I feel comfortable in. Good to tuck in and wear out. I got the white and mocha and hope there's more colours to come! Great work SELFE!

— Marianna

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