OUR VALUES

At SELFE, sustainability is woven into every aspect of our design process. The fashion industry is one of the largest contributors to global warming — a reality we don’t take lightly. That’s why we are dedicated to slowing down the fashion cycle, minimising waste, and making mindful choices at every stage.

ECO-FRIENDLY PACKAGING

We thoughtfully source our packaging locally to ensure minimal environmental impact. Each order is carefully wrapped in recyclable materials and shipped in reusable cardboard boxes—because sustainability starts with the details.

SUSTAINABLE MATERIALS

Our garments are a reflection of our values — crafted with longevity and responsibility in mind. By using stock fabrics, stock yarns, and recycled materials, we are committed to reducing our impact on both people and the planet, ensuring our designs are not only high quality but also environmentally responsible.

MINDFUL PURCHASES

We design with intention, creating luxury garments that stand the test of time. Our modern yet timeless aesthetic, high-quality fabrics, and thoughtful craftsmanship ensure each piece is an investment, not a trend-driven purchase. Slowing down the fashion cycle is central to our philosophy, which is why we release fewer collections throughout the year, encouraging a more mindful approach to fashion.

PRODUCT LIFE CYCLE

At SELFE, we believe clothing should be a long-term investment. Our design philosophy considers a garment’s entire life cycle — from concept to its place in your wardrobe. 

Caring for your pieces properly extends their life and reduces waste. We encourage repairing before replacing, ensuring every garment is worn and loved for as long as possible. 

RESPONSIBLE PRACTICE

Sustainability isn’t just about materials — it’s about people. Our commitment to responsible practices is deeply ingrained in everything we do. We work closely with local and international partners to uphold fair and ethical workplace standards, ensuring that every maker is valued and supported.

EVER-EVOLVING SUSTAINABILITY 

Sustainability is a continuous journey, and we remain dedicated to evolving and refining our practices. We continue to explore innovative fabrications, prioritising recycled materials and natural fibres wherever possible.