Finding beauty in modern simplicity

Founder, Alanna opens up about her appreciation for beauty in the simple things.

The beauty, the time and the conscious decisions that go into making a garment is phenomenal. Some people don’t appreciate a garment for what it is. I see a beautifully crafted, crisp white shirt hanging in a store and I get excited. I love the feeling of a luxurious crisp white cotton shirt that’s got a smooth hand feel. When you see a beautifully finished seam or even fine topstitching - I really appreciate that.

For me, it always comes down to fabric and the finer details. And as you can see these values are core at Selfe Studios.