A New Seasonal Shade: Limoncello

A fresh, luminous hue designed to bring subtle vibrancy to your wardrobe.
Soft, modern and quietly expressive — a shade that pairs back effortlessly with your everyday essentials.

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Back in Stock

The Sawyer Skirt

A timeless SELFE silhouette — refined, effortless and endlessly wearable.
Restocked by request and ready for every occasion.

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Real Words. Real Women.

A collection of genuine reflections from women who live with ease, confidence, and intention — the essence of SELFE.

Alanna, Your pieces are so beautifully crafted, beautifully made and wonderful to wear. As an outfit the look is elegant, stylish and oh so understated. Simplicity at its stunning best. All pieces have washed and ironed beautifully after each wearing. Brilliant.

— Netta. M

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Stunning versatile dress

This dress is so well made, the fabric is just beautiful and falls perfectly. It truly can be dressed up and down, the ideal dress to pack on a summer holiday. I am 5'5 in between a 0 and 1 and went with the size 0. My only regret is not buying sooner!

— Tara. L

Shop The Demi Dress

Absolutely love this brand. Pricing does match quality in this case…Beautiful fabrics, beautiful construction of garment, beautiful garment. Loved service and the lovely handwritten note from Alanna.

— Netta. M

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My new favourite.

I have been on the look for an everyday tee and I have finally found it. A good cotton jersey weight (not thin like most styles out there) and a great shape that I feel comfortable in. Good to tuck in and wear out. I got the white and mocha and hope there's more colours to come! Great work SELFE!

— Marianna

Shop The Celeste Tee