A New Seasonal Shade: Mystique

Introducing Mystique — a refined satin hue with depth, softness and quiet impact.
Designed to pair back effortlessly with your wardrobe — a modern neutral with a new mood.

DISCOVER MYSTIQUE

Best Seller — Almost Gone

The Celeste Tee

The Tee You’ll Wear on Repeat

Our bestselling tee — refined in silhouette, soft in hand-feel, and endlessly wearable.
A modern essential you’ll return to time and time again.

Shop The Celeste Tee
Real Words. Real Women.

A collection of genuine reflections from women who live with ease, confidence, and intention — the essence of SELFE.

Alanna, Your pieces are so beautifully crafted, beautifully made and wonderful to wear. As an outfit the look is elegant, stylish and oh so understated. Simplicity at its stunning best. All pieces have washed and ironed beautifully after each wearing. Brilliant.

— Netta. M

Shop The Collection

Stunning versatile dress

This dress is so well made, the fabric is just beautiful and falls perfectly. It truly can be dressed up and down, the ideal dress to pack on a summer holiday. I am 5'5 in between a 0 and 1 and went with the size 0. My only regret is not buying sooner!

— Tara. L

Shop The Demi Dress

Absolutely love this brand. Pricing does match quality in this case…Beautiful fabrics, beautiful construction of garment, beautiful garment. Loved service and the lovely handwritten note from Alanna.

— Netta. M

Shop The Collection

My new favourite.

I have been on the look for an everyday tee and I have finally found it. A good cotton jersey weight (not thin like most styles out there) and a great shape that I feel comfortable in. Good to tuck in and wear out. I got the white and mocha and hope there's more colours to come! Great work SELFE!

— Marianna

Shop The Celeste Tee

Back in Stock

The Adeline Pant

A timeless foundation, crafted in fluid satin with an effortless drape — designed to move with you, every day.

A bestseller you’ve been asking for — now available again.

Shop The Adeline Pant