Our garments are a reflection of our values — crafted with longevity and responsibility in mind. By using stock fabrics, stock yarns, and recycled materials, we are committed to reducing our impact on both people and the planet, ensuring our designs are not only high quality but also environmentally responsible.

Explore the collection to discover pieces that look good, feel good, and do good.

We design with intention, creating luxury garments that stand the test of time. Our modern yet timeless aesthetic, high-quality fabrics, and thoughtful craftsmanship ensure each piece is an investment, not a trend-driven purchase. Slowing down the fashion cycle is central to our philosophy, which is why we release fewer collections throughout the year, encouraging a more mindful approach to fashion.

At SELFE, we believe clothing should be a long-term investment. Our design philosophy considers a garment’s entire life cycle — from concept to its place in your wardrobe. 

Caring for your pieces properly extends their life and reduces waste. We encourage repairing before replacing, ensuring every garment is worn and loved for as long as possible. 

At SELFE sustainability starts with the details — right down to our packaging. Each order is thoughtfully wrapped using eco-conscious materials chosen for both their functionality and minimal environmental impact. We use recyclable paper stock for our cards and tissue paper, along with custom paper stickers — all designed to be as beautiful as they are responsible. Our shipping boxes are made from durable, reusable cardboard, encouraging customers to repurpose or recycle them with ease.

By eliminating plastic and prioritizing recyclable and reusable materials, we aim to reduce waste at every touchpoint. It’s our way of ensuring that your unboxing experience feels intentional — and leaves a lighter footprint on the planet.

Sustainability isn’t just about materials — it’s about people. At every stage of our process, we are committed to responsible, people-centered practices. We partner with both local and international makers who share our values, building long-term relationships rooted in transparency, respect, and care. Our manufacturing partners undergo regular SMETA (Sedex Members Ethical Trade Audit) assessments, a globally recognized standard that evaluates labor rights, health and safety, environmental impact, and business ethics.

Beyond compliance, we actively support fair wages, safe working conditions, and inclusive workplace cultures. We believe that true sustainability means investing in the wellbeing of everyone in our supply chain — ensuring that every maker is not only protected, but empowered. This is how we create with intention, and how we hold ourselves accountable to something greater than the product alone.

Sustainability is a continuous journey, and we remain dedicated to evolving and refining our practices. We continue to explore innovative fabrications, prioritising recycled materials and natural fibres wherever possible.